My corporate career in Sales and Marketing gave me the chance to work with a world-class Advertising Agency. It is from that tenure that I found out for myself that not all advertising professionals are created equal. Yes, creative they all are, and they are all after the bottom line and positive results, but it is only those that have the creative edge that makes it to the cut in the Fortune 500 company that I used to work for.
During that advertising age when I was still wearing my corporate hat however, multi-media was not the name of the game. Does that make it sound like I’m an “antique”? I hope not, because I still have a long way to travel before I reach the golden age. Times have changed, and when it comes to advertising I have to admit that it changed for the better.
Nowadays, having all the avenues available to reach a wide range of market, it makes it a lot better for corporations to pass along their message to consumers. An experienced ad agency that can successfully merge and peruse both the old and new media is what most companies go for. And this makes a lot of sense because the wider the reach, the higher the success rate of an ad campaign is.
At this point, I can only imagine how much more exciting a Marketing job has become. The antiquated way of doing things that I’m used to, combined with the newfangled digital age, now shape the lives of businesses. With these in place, plus the presence of a highly creative team, it is synonymous to positive results and profitable ventures.