Having been out of the corporate management loop for more than a decade, I must admit that I’m rusty. Tending to a household has become my normal for almost twelve years now, and the days of brainstorming and marketing conceptualization with a trusty Advertising Agency is now a thing of the past.
Do I miss it? I sure do! Nothing can be more mentally stimulating than being in the company of bright and talented marketing professionals whose objective is nothing but high profit and results driven advertising campaign. Having been exposed to Brand Management all those years is continually leading me to my unending curiosity, and finding out what’s the current trend when it comes to Advertising and checking out what is new with each Advertising Agency.
Have they evolved? That is my prime question. In this digital age, I’m sure that a new breed of Advertising Agency is now in place, and with a highly competitive advertising and marketing environment, clients are sure to opt for what is atypical. The digital age has long been within our midst and multimedia is the only way to go. That is the trend, and as a businessman who has nothing but a good bottom line for an objective, would definitely want at their disposal an Advertising Agency and or a group of marketing professionals that are digitally oriented and very well versed with digital multimedia.
Having a team of highly creative and motivated individual is a must for every business. For every single marketing campaign that is rolled out, an effective and good return on investment is always a businessman’s objective. Likewise, a result oriented Advertising Agency’s objective should be parallel to the business owner’s result driven vision. That way, every one is happy and expectations are delivered seamlessly.