Fairs and festivals have been the rage right around here in New York since the beginning of the summer. These events happen on weekends and anyone can tell that an event is ongoing as indicated by the onslaught of attention grabbing logo canopy representing different participating companies and or brands. Further jazzed up by installing trade show flooring, the branding impact is massive and this kind of marketing never fails to deliver.
Same goes through for trade shows when more often than not, each and every brand lay out their iconic trade show carpet. Virtually every company and or brand equipped with a strong marketing arm ensure that these branding paraphernalia are in place. Thus, for every trade show, the brand is represented through a consistent well thought of trade mark.Logo mats are also commonly used and for the same reason, they are great alternative as they impart the same branding objective.
In this new digital age, marketing options are unlimited. It’s just a matter of preference.