Before my exposure to sales and marketing (that was during my pre-employment era), I’ve always wondered how trade show displays were conceptualized. I’ve always been amazed at the ingenuity and creativeness that often came with them. Until I found myself sitting on a boardroom filled with sales, marketing and a creative team who would leave no stone unturned in ensuring that a good concept is put together. As you very well know, trade show displays come in numerous shapes and finishes, and coming up with an attractive display is every businessman’s dream.
Those were my stress-laden days in management. One day we were talking about truss for soon to be installed retail counter in the department stores as well as the numerous trade shows. The next day we would dabble about logo floor mats on the supermarket outlets. Since they are normally attention-grabber, colorful and unique logo floor mats were always the norm for our brands. Almost every quarter, the brands that I handled would take part in exhibits, thus, exhibit booths were also constantly being conceptualized and designed. It was nerve racking to say the least, but if you work with many creative people who are blessed with infinite amount of creative juices, the possibilities were endless. Not to mention the fact that the results were always excellent, thereby, it was always noticed by top management.
Unique and coherent designs of merchandising pieces is key to a successful marketing program. Big and small business owners should keep that in mind. Brand recall is of utmost important which eventually yields to sales growth.
Do I miss those stressful days? No!!! I’m now very comfortable with my stress-free life. It’s great!